$58.95 / month | $89.95 / month | $130.95 / month | $233.95 / month | |
---|---|---|---|---|
MAIN PACKAGE FEATURES | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Responsive WordPress website with theme | ✓ | ✓ | ✓ | ✓ |
Optima Leads mobile agent app | ✓ | ✓ | ✓ | Coming soon |
Premium Search | ✓ | ✓ | ✓ | |
Polygon search (draw on map) | ✓ | ✓ | ✓ | |
MarketBoost website & email market reports | ✓ | ✓ | ✓ | |
Marketing Automation – automated follow-up campaigns with listing recommendation engine | ✓ | ✓ | ||
Real estate CRM | ✓ | ✓ | ||
All team/brokerage features | ✓ | |||
MARKETBOOST | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Listing and open home pages for predefined searches | ✓ | ✓ | ✓ | |
Dynamically updated market report pages | ✓ | ✓ | ✓ | |
Lead capture forms for alert signups | ✓ | ✓ | ✓ | |
Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ | ✓ |
Monthly market report emails | ✓ | ✓ | ✓ | |
Weekly open home emails | ✓ | ✓ | ✓ | |
MARKETING AUTOMATION | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Automated text & email follow-up campaigns for new leads | ✓ | ✓ | ||
Smart Content – Listing recommendation engine based on advanced behavior tracking | ✓ | ✓ | ||
Auto-assign leads to campaigns based on source | ✓ | ✓ | ||
3 pre-built lead nurturing campaigns | ✓ | ✓ | ||
Lead aggregation from 30+ sources | ✓ | ✓ | ||
Text/email campaign builder with AI content generator | ✓ | ✓ | ||
Text/email campaign management | ✓ | ✓ | ||
Campaign analytics | ✓ | ✓ | ||
PROPERTY SEARCH | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Basic/Advanced search forms | ✓ | |||
Quick Search widget | ✓ | ✓ | ✓ | ✓ |
Quick Search embed code | ✓ | ✓ | ✓ | ✓ |
Premium Search – interactive map search & results with advanced search criteria options | ✓ | ✓ | ✓ | |
Beds/baths range | ✓ | ✓ | ✓ | |
Polygon search (draw on map) | ✓ | ✓ | ✓ | |
PRE-BUILT IDX PAGES | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Featured Listings | ✓ | ✓ | ✓ | ✓ |
Property Details pages with: | ✓ | ✓ | ✓ | ✓ |
Property features | ✓ | ✓ | ✓ | ✓ |
Print/send to printer | ✓ | ✓ | ✓ | ✓ |
Map | ✓ | ✓ | ✓ | ✓ |
Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ | |
Great Schools – local school information* | ✓ | ✓ | ✓ | ✓ |
Mortgage calculator | ✓ | ✓ | ✓ | ✓ |
Social & email sharing | ✓ | ✓ | ✓ | ✓ |
“Schedule a showing” form – lead capture | ✓ | ✓ | ✓ | ✓ |
“Request info” form – lead capture | ✓ | ✓ | ✓ | ✓ |
“Similar Listings” | ✓ | ✓ | ✓ | |
“Save to favorites” – lead capture | ✓ | ✓ | ✓ | ✓ |
Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | ✓ | ✓ | |
Advanced Property Search page with form | ✓ | |||
Premium Search page with integrated search forms | ✓ | ✓ | ✓ | |
Email Alert signup page | ✓ | ✓ | ✓ | |
Property Organizer Login page | ✓ | ✓ | ✓ | ✓ |
Sold Listings | ✓ | ✓ | ✓ | ✓ |
Pending Listings | ✓ | ✓ | ✓ | ✓ |
AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Multiple agent IDs for Featured Listings | ✓ | ✓ | ✓ | |
One agent ID for Featured Listings | ✓ | ✓ | ✓ | ✓ |
WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Quick Search Widget | ✓ | ✓ | ✓ | ✓ |
Featured Listings Gallery | ✓ | ✓ | ✓ | ✓ |
Market (Saved Search) Gallery | ✓ | ✓ | ✓ | ✓ |
Home Valuation Request Form | ✓ | ✓ | ✓ | ✓ |
Sold / Pending Listings Gallery | ✓ | ✓ | ✓ | |
Registration Widget | ✓ | ✓ | ✓ | ✓ |
LEAD CAPTURE | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Contact Us form | ✓ | ✓ | ✓ | ✓ |
Customizable User Registration prompts | ✓ | ✓ | ✓ | ✓ |
Home valuation request form | ✓ | ✓ | ✓ | ✓ |
“Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ | ✓ |
“Request info” form (property details pages) | ✓ | ✓ | ✓ | ✓ |
Save listings & searches | ✓ | ✓ | ✓ | ✓ |
Email alerts for new listings/price changes | ✓ | ✓ | ✓ | ✓ |
Social login with Google for streamlined lead capture | ✓ | ✓ | ✓ | |
MarketBoost email report signup forms | ✓ | ✓ | ✓ | |
PROPERTY ORGANIZER | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ | ✓ |
View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ | ✓ |
LISTING ALERT EMAILS | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ | ✓ |
Personalized email branding | ✓ | ✓ | ✓ | ✓ |
Listing back-links to your site | ✓ | ✓ | ✓ | ✓ |
REPORTING | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ | ✓ |
Monthly site statistics and trends | ✓ | ✓ | ✓ | ✓ |
Email engagement reports | ✓ | ✓ | ✓ | ✓ |
Lead activity history | ✓ | ✓ | ✓ | ✓ |
OPTIMA LEADS MOBILE APP | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
View latest property search & user activity on your site | ✓ | ✓ | ✓ | Coming soon |
Push notifications for lead activity | ✓ | ✓ | ✓ | Coming soon |
Instant access to contact information and activity history for all leads | ✓ | ✓ | ✓ | Coming soon |
Add/remove email campaign subscribers for MarketBoost email reports & Marketing Automation email & text follow-up campaigns | ✓ | ✓ | Coming soon | |
Add or assign Lead Stages and Tags for leads | ✓ | Coming soon | ||
Time-stamped note history for leads | ✓ | Coming soon | ||
WEBSITE FEATURES | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Secure hosted WordPress website | ✓ | ✓ | ✓ | ✓ |
Real estate WordPress theme | ✓ | ✓ | ✓ | ✓ |
Free Domain Name | ✓ | ✓ | ✓ | ✓ |
Responsive, mobile-friendly design | ✓ | ✓ | ✓ | ✓ |
REAL ESTATE CRM | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Automated lead routing based on: • Geographic territory • Round robin • Listing agent | ✓ | |||
CRM Business dashboard | ✓ | ✓ | ||
Advanced lead filtering | ✓ | ✓ | ||
Lead Rating based on advanced behavior tracking | ✓ | ✓ | ||
Lead stages | ✓ | ✓ | ||
Custom & pre-created Tags for filtering and locating leads | ✓ | ✓ | ||
Expanded lead info: type, birthdays, anniversaries | ✓ | ✓ | ||
Lead notes and call log | ✓ | ✓ | ||
To Do list with calendar sync | ✓ | Coming soon | ||
Send custom emails to leads | ✓ | ✓ | ||
Drag-and-drop email builder with AI content generation | ✓ | |||
Automated birthday and closing anniversary emails | ✓ | ✓ | ||
TEAM/BROKERAGE FEATURES | STANDARD | PREMIUM | MAX FOR SINGLE AGENTS | MAX FOR 2-AGENT TEAMS |
Office page(s) for each office in brokerage with contact information and map | ✓ | |||
Agent Bio pages | ✓ | |||
Agent listings auto-populated by agent ID | ✓ | |||
Agent selector for buyers/sellers on website | ✓ | |||
Manual lead assignment by team lead/manager/admin | ✓ |